With fall launches around the corner, NBC turned to us for high-end social content. We dove in with an outsider’s fresh eye, offering a slew of original looks for social graphics ensuring that explorations were in sync with the brand. Creative leaned forward through fresh animations, stylized typography and motion memes, all working together to set a new level for captivation and engagement. By Season 3, Hannibal fans were intensely devoted to their show, in love with the intense characters, twisted dramatic scenes and the supremely dark humor. We looked to reward them on social with an elevated approach to original content, a series of art created in tribute to Lecter’s sophisticated tastes. The objective was to turn them from passionate fans to active social advocates with content worthy of the show – and of their sharing.