HONEYWELL
Design Lead (Sept. 2019 – Present - Full Time)

Honeywell Forge was created in order to leverage Honeywell’s domain expertise and transition into a cutting-edge industrial software company.

• Design lead for developing the logo, branding and style-guide for the largest software product Honeywell Forge.

• Worked with internal cross functional teams and external agencies to ensure brand quality and standards.

• Highest level presentation decks for the CEO, President and C-Suite executives.

• Worked on everything from website, banner display ad campaigns, brochures, infographics, presentations, building interior spaces, branding and booth experiential. An advocate for pushing visual boundaries, brand standards, elevating the creative on existing and future campaigns / assets.

L.L. COOL J’S ROCK THE BELLS
Creative Director & Design (2023 - Freelance)

Rock The Bells Festival

• Stadium banners for festival in Queens, NY

• OOH Key Art wrap out front of the stadium.

Rock The Bells Resort - 4 Day Music Festival in Cancun, Mexico

• Key Art, Logos, Styleguide, Social Media Campaign, Motion Graphics, Illustrations, AI art creations and editing, Selected and oversaw motion artists, illustrators, ai artists, editors.

Marketing Deck

• Refreshed the look and feel of the companies presentation deck for collaborations and pitches.

Queens of the Mic + Rhyme Capsule Collaboration

• The ‘Queens of the Mic’ Rhyme Capsule presented by Rock The Bells was a one-of-one Crystal Boombox Sculpture filled with 14 unique cassette tapes featuring albums from some of the most significant and influential female MCs in Hip-Hop history, including MC Sha Rock, Roxanne Shanté, Queen Latifah, Salt-N-Pepa, Monie Love and Yo-Yo.

• Showcased at the Festival in Queens and the Cruise from Miami.
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Afro Cruise

• Hands on with creative refresh of the Afro Cruise brand in collaboration with Sixthman Group including Key Art, Logo and Styleguide.

NEWHOUSE AGENCY
Creative Director & Design (2022 - 2023 - Freelance)

Barbie - Film - (Warner Bros.)

• Influencer kit creative.

The People We Hate At The Wedding - Film - (Amazon)

• Worked with the internal agency team to create an experiential pop-up in Los Angeles at Century City to promote the film.

AIR - Film - (Amazon)

• Collaborated with an external influencer and the internal agency team to create a custom Tik Tok filter for the launch of the film.

Judy Blume Forever - Documentary - (Amazon)

• Oversaw campaign static and motion content for the release.

John Wick 4 - Film - (Lionsgate)

• Created a real world version of the Key Art as a photo opportunity at the premiere.

A House Divided - TV Show - (ALLBLK)

• Created and executed main key art.

GOOGLE
Featured Artist at Atlanta HQ (2023)

In 2020 I Created “Rhyme Capsule”, a 1,200lb marble and crystal boombox sculpture showcased at ComplexCon and DesignerCon. I also made smaller versions showcased at Art Basel Miami, the Hip-Hop Museum in NYC, 8 art galleries in the US and Canada and last but not least Google HQ in ATL. Google’s curation team reached out about having me create a Rhyme Capsule sculpture encapsulating Atlanta/Georgia artists as well as other boombox style commissions. – RhymeCapsule.com

CCCXXXIII
Senior Art Director (Aug. 2017 – Mar. 2019 - Freelance)

Helped launch a luxury brand with serial entrepreneur / TV personality Rob Dyrdek and luxury connoisseur Chris King. I was hands on with all creative.

• Managed logo and identity development, website, product mock ups, print ads, lifestyle photoshoots, product photoshoots, video shoots, social media artwork, growing the Instagram for Mr. King, look books, pitch decks, stationary, newsletters, banner ads, packaging, moodboards, blogs, style-guide, line sheets, landing pages.

• Managed motion designers, graphic designers, 3d modelers, web developers and illustrators.

• Designed a print book for a collaboration with Aston Martin.

Hi5 AGENCY
Associate Creative Director (Aug. 2016 – Feb. 2017 - Full Time)

Worked on multiple campaigns and pitches for top Netflix Originals including:

• The Defenders | Marvel - Created Key Art concepts, Social Media Campaign ideas and storyboards. One of my concepts broke through and was used as one of the main print ads including OOH billboards.

• 13 Reasons Why – Season 1 - Created Key Art concepts, Social Media Campaign ideas and storyboards.

• Santa Clarita Diet (Starring Drew Barrymore and Timothy Olyphant) - Social Media Campaign, Website, Directing video spots to live on social channels, Influencer Kits, assisted direction at Promo Shoot.

 Managed motion graphics, editors, graphic designers and illustrators.

 www.hi5.agency

BPG AGENCY
Senior Art Director (Dec. 2014 – Aug. 2016 - Full Time)

2016 Promax Global Agency Of The Year

• Zoolander 2 – Paramount – Design Lead for the international and domestic website Zoolander.com. Designed over 40 pieces of social content, some posted by Derek himself on the official Instagram account.

• Hannibal – NBC – As Design Lead, created vintage style travel posters for a Social Media Campaign. The artwork was loved by NBC and physically printed and sold in the NBC stores. The Hannibal Campaign won a Clio Key Art Award, 3 Davey Awards, 2 Promax BDA Awards and a Shorty Award.

• Trainwreck – Universal – Film – Social Media Campaign, Shorty Award winner.

• Unfriended – Universal – Film – Website, Social Media and Banner Campaign. The film and the campaign was a huge success winning a Davey Award and a Shorty Award for Social Media.

• Salem – WGN – Designed a Facebook Cover image so compelling that the network called and wanted to use the idea in a broadcast spot.

• Texas Rising – History Channel – Art Directed a video spot for the side of the Nasdaq building in NYC taking over Times Square playing on 7 large video walls at once.

• Central Intelligence – Warner Bros. – Designed a Mobile/Desktop Gif Generator where users can place themselves into a scene from the movie.

HEAVENSPOT AGENCY
Senior Designer (Nov. 2013 – March 2014 – Freelance)

• Netflix –Social Media designs for Orange Is The New Black and House Of Cards.

• UE Pro (Ultimate Ears Headphones) – Website design.

• Adobe – Vector designs for Ink & Slide Mobile App.

• Fox Searchlight – 20th Anniversary Website design.

• Bic – Conceptual Product design.

• Warner Bros. – Gravity – Film – 36×48 Poster Infographic.

BEATS BY DRE
Art Director / Designer (Nov. 2013 – Freelance) 

• I designed a full holiday banner campaign promoting 8 product lines. Each product had 5 copy line variations, 5 ad size dimensions and 
 2 CTA variations. In total.

• I created close to a thousand files in 3 days without missing a “beat”.

NBC.COM
Designer (Oct. 2012 – Oct. 2013 – Freelance/Full Time 12 mo. contract)

• Worked on 14 TV Show websites. Website skinning and managed weekly design updates for shows:
  The Office, Parks & Recreation, JJ Abram’s Revolution, Chicago Fire, The Michael J Fox Show, Grimm, Fashion Star, Smash, and more.

  • Infographics, games, e-book covers, blogs and banner campaigns.

  • Assisted with production on the new NBC Mobile App.

PARIS HILTON
Art Director / Designer (2010 – 2018 – Freelance)

• Website showcasing past, present, and future business endeavors.

• CD cover art for the single Good Time featuring Lil Wayne, Cover for Come Alive and High Off My Love.

• Billboard for Coachella.

• Apparel designs.

• Deck designs.

• Directed behind the scenes video shoots.

FREELANCE DESIGNER MISC.
Creative Director / Art Director / Designer (2002 – Present)

MAD HAPPY - 2017-2019

• Presentation decks.
  

BILLBOARD MAGAZINE - Aug. 2011

• Front Cover page design and interior two page spread for Mayra Veronica.

MINIMALE ANIMALE - 2011 – 2016

• Designed the logo, website, e-commerce, look books, banner ads, flyers resulting in brand popularity amongst trendsetters, celebrities, and top retailers worldwide.
  

AKON - Upfront Megatainment - 2002 – 2009

• Designed one of Akons first cd covers for the demo being shopped to labels.

• T-shirt designs, event promotional material.
  

GUCCI MANE - Big Cat Records - 2005 – 2009

• First 4 album covers, 2 additional compilation albums.

• Posters, promo material for Big Cat /Tommy Boy Records.

PRINCE - PAISLEY PARK
Art Director / Designer / Performer (2000 – 2002)

• Designed an innovative transparent cd packaging concept for High, an album produced in 2001.

• Accompanied Prince on the USA Hit N Run Tour to perform as Prince’s Opening Act with The Fonky Bald Heads.

• 2016 Billboard Magazine interview on working with The Artist.

  – Medium Article
  – Billboard Magazine Interview

VOLUNTEER WORK

• Minneapolis Public Schools

  Future Boys & Future Girls Program – 2016

  Logo, Album CD Artwork, Apparel.
  

  • In A Perfect World

  Logo Design and Apparel. – 2016
  

  •  Jerry Clark Foundation

  Youth Baseball Camp – Atlanta, GA – 2009 – 2016

  Logo, Flyers.

  
  
  EXPERIENCE

  Creative Direction

  Art Direction

  Design

  Management

  Websites (UI)

  Mobile (UI)

  Interactive

  Print

  Key Art

  Product Packaging

  Branding
  

  
  FIELDS

  Entertainment

  TV

  Film

  Music

  Apparel

  Sports

  Financial

  Fashion

  Software
  

  
  EDUCATION

  ELVTR Virtual Training
  (2023 -2024)
  Creative Direction Certification.

  
  Technology Assoc. of GA (T.A.G.)
  (2022-2023)
  Leadership Cohort Program.

  
  School of Communication Arts
  (1997-1999)
  Art History, Creative Writing, Design, Adobe Software.